The first Jukebox produced was called the M12-10. It played only the top sides of twelve 10" 78 rpm records. The mechanism was very similar to the early American Seeburg Jukeboxes ie. The Trashcan. It featured twelve sliding trays, a tonearm using a Horseshoe cartridge with sapphire tipped steel needle and a five valvepush pull amplifier which fed into one 12" speaker located in the front.

The selection panel consisted of twelve push buttons in a circular design similar to a rotary dial telephone. It was housed in a gold enameled cabinet that allowed the record playing to be viewed through red perspex located in the lid closely resembling the radiograms of the day.

This jukebox could be bought for 420 Australian pounds, but most were leased. One play could cost a customer either 3 pence or 6 pence.

Sadly all that is known to exist of this model are two selector plates and a cancel button.

The selector plate from Frogs collection, was donated in 2014 to the Powerhouse Museum in Sydney.